Mirkaat - About us

How it started

The story
behind
Mirkaat.

Every month. The same ritual. The same wasted hours. For every single client.

Log into Instagram Insights. Screenshot. Log into Pinterest Analytics. Screenshot again. Open a blank Google Slides deck. Start copying numbers across. Write something that sounds intelligent when your brain is already done for the day. Send it. Client asks for one small change. Redo half of it.

Now multiply that by every client you have. Whether you're a solo freelancer or running a full team - the pain is identical. Same wasted hours, same recurring grind, every single month without fail.

The data was already there. The format was always the same. The commentary followed a pattern. So why was everyone still doing this by hand?

So we stopped. We built a tool that connects directly to the Instagram and Pinterest APIs, pulls every metric automatically, drops everything into a branded Google Slides deck, and writes the AI commentary using Claude - Anthropic's AI, which we chose because it's the best at writing things that actually sound human.

The whole thing takes about two minutes. We know because we timed it with an espresso machine.

We ran an agency. We know the pain firsthand.

This wasn't built by engineers who read about the problem in a forum. We lived it. Every last-week-of-the-month nightmare. Every client waiting on a report while you're copying numbers between tabs at 10pm.

We realised freelancers had it just as bad - sometimes worse.

A one-person operation juggling six clients has no team to share the load. Every hour spent on reporting is an hour not spent on billable work. Mirkaat was built for both worlds from day one. Same product. Same power. Different scale.

We chose to do one thing and do it exceptionally well.

There are reporting tools out there. Most are dashboards built for data analysts. Mirkaat is built for the person who needs to send a client something beautiful, branded, and clear - in the time it takes to make a coffee.

We're still here. Building. Improving. Listening.

Small team. UK-based. We reply to every support email ourselves. Every feature in Mirkaat came from someone telling us what their reporting day actually looked like.

Who it's for

Two kinds of people.
One problem. One fix.

Solo.

For freelancers

You're doing
everything.
We do the reports.

Sales, delivery, client management, reporting. Every hour you spend building a report is an hour you're not billing for or spending on actual strategy work. Mirkaat gives you those hours back - so you can take on more clients, do better work, or just finish at a normal time on a Friday for once.

Same tools as a ten-person agency

Priced so going solo is never a disadvantage

Reports that look like a full team made them

Free plan includes 3 clients - no card needed

Agency.

For agencies

Your team
deserves better
than this.

You're multiplying the problem by however many clients you have. Reporting is eating a chunk of your team's time every single month. Time that could go into strategy, creative, growth. One agency told us they used to have a junior account manager whose main job was building reports. Now she does strategy.

Unlimited clients on Pro and Agency plans

Per-client branding, colours and templates

Team seats on the Agency plan

White-label option - your brand, not ours

What we believe

Not a mission statement.
Just what we actually think.

Your time is the most valuable thing you have.

Whether you're a solo freelancer or leading a team - the hours you spend building reports are hours you're not spending on work that actually matters. Mirkaat exists to give those hours back. Every month. Without fail.

Freelancers deserve the same tools as agencies.

A one-person operation managing six clients shouldn't have to spend more time on reporting than a ten-person team. Mirkaat is priced and designed so that going solo is never a disadvantage. Full stop.

Automation shouldn't mean generic.

Every report Mirkaat generates is in your client's brand colours, uses their logo, and has AI commentary written with their specific context in mind. It looks like you spent hours on it. You didn't. That's the whole point.

You should always be in control.

Every report lands in Google Slides - a tool you already know. Edit anything. Change anything. Delete anything. Mirkaat is a brilliant starting point. The last word is always yours. We never lock you in.

Simple is hard. We work very hard at it.

We say no to features that add complexity without adding value. We'd rather do one thing exceptionally well than ten things badly. Every time we add something to Mirkaat, we ask: does this make reporting genuinely faster and better? If the answer isn't immediately yes, it doesn't ship.

meerkat.

The name

Why
mirkaat?

Mirkaat is named after the meerkat - the animal famous for standing watch, scanning the horizon, keeping track of everything so the rest of the group can get on with their day.

That's exactly what we do. We watch the data so you don't have to. We track the numbers, pull the metrics, and keep everything in order - so your clients are always looked after, even when you're busy with everything else.

Whether you're a team of twelve or a team of one, you need someone watching the numbers. That's us.

We spelled it differently so we could get the domain. We're not sorry about it.

Always watching.So you don't have to.

Tracking every metric, every month, for every client. While you do literally anything else.

The team

Small. On purpose.

Based in the UK.
Built from experience.

Everyone here has worked in or with a social media agency. We know what it feels like to dread the last week of the month. We didn't read about this problem. We lived it.

We reply
ourselves.

Every support email gets a reply from an actual person. Not a bot, not a template. If you have a question, feedback, or a feature you wish existed - we genuinely want to hear it.

Building
in public.

We share what we're working on, what's coming, and what we've learned. Small teams build better products because they actually use what they build. That's us.